Build demand for the dentistry you want to grow.

Start with your priority treatments, your available capacity and the route from enquiry to appointment. Our free external audit identifies visible gaps. A deeper diagnostic can then review connected campaign and clinic evidence before recommending a programme.

Neither is an automatic starting point. We first check whether people can find the right service, trust the information and reach your team. An existing website may need focused improvements. More advertising is useful only when the destination, capacity and follow-up can support it.

Monthly programmes start at £995 plus VAT, with a £495 plus VAT implementation fee. Advertising spend is separate. We agree the services, responsibilities and terms before work starts. The pricing page explains the available programmes and the optional £395 plus VAT diagnostic.

Set the budget around chair time, assessment capacity and the reception handover, the cost of delivering care and the evidence available from previous enquiries. Separate implant and orthodontic acquisition from routine-care promotion and existing-patient recalls. Review the cost and time required to reach an attended assessment, not just a form submission. Agency fees and advertising spend are separate. There is no universal percentage of revenue or fixed advertising minimum that fits every clinic. Start with a defined test, an affordable limit and a review date.

Ask the agency to explain how it would market implants, orthodontics and routine private care, what your team must approve, and how it would measure progress. Request dated evidence with spend, action definitions and limitations. Confirm account ownership, access, reporting, fees, exclusions and handover terms in writing. Clinic Grower provides UK clinic marketing support; compare our published programme scope and case studies with your actual requirements rather than treating a headline result as a forecast.

Check whether the page promises an appointment reception can offer, whether missed calls are returned, and whether implant or orthodontic follow-up has a named owner. Review answered calls, assessments booked and attendance separately. Use the same enquiry cohort to compare contact, booking and attendance. Advertising-platform conversions alone cannot identify which stage needs fixing.

Publish clear, accessible answers about implants, orthodontics and routine private care, with accurate location, contact details, practitioner roles and a practical appointment route. Keep business profiles consistent and allow search crawlers to access the public pages. Use concise answers supported by the full page, genuine evidence and links between related services. Review actual mentions, citations and answer accuracy for the questions your patients ask. Inclusion in ChatGPT, Google, Copilot or other AI and voice answers cannot be guaranteed.

Clinic Grower can scope SEO, Google Ads, Google Business Profile support, website design, social media advertising, reputation management, CRM and enquiry workflow, clinic consultancy, and photography or video. The starting point for a dental practice is chair time, assessment capacity and the reception handover. We agree which services are needed and which programme or separate project covers them. Not every service or a full website build is included in every monthly programme.

Start with the constraint and the service you can deliver. SEO develops useful, discoverable treatment and location information over time. Google Ads can provide paid exposure to eligible searches while a campaign runs. A dental practice needs an accurate landing page, a clear consultation route and capacity to respond before either channel can be judged fairly. Agree the scope and test budget, then compare valid enquiries, qualification and booked consultations separately. Neither channel guarantees bookings.

Start with the treatment you want to grow and the appointments your team can support. Google Ads can test demand once a suitable page and enquiry route are ready. SEO develops treatment and local visibility over time. Review both against qualified enquiries and attended assessments, rather than choosing solely on traffic or the cheapest reported conversion.

An implant enquiry often needs information about missing-tooth options, diagnostics, treatment stages, healing and an assessment before fees are finalised. Invisalign patients may focus more on suitability, records, expected commitment, treatment duration and retainers. Each campaign should lead to the real appointment and decision process used by the practice.

Only when it helps the patient understand an available route and the promotion has been approved for the practice's current lender or broker arrangement. Monthly costs, APRs, incentives and credit status can trigger specific FCA requirements. Finance should support an informed treatment decision, not imply approval or replace a clinical assessment.

The practice's urgent-care protocol should take over. Reception or the designated team member records the concern, follows approved questions and escalates it appropriately. Advertising, website copy and automated messages should not diagnose, offer clinical reassurance or delay a patient from following urgent instructions provided by the practice.

The practice remains responsible for final approval. A named GDC registrant should verify professional details, clinical wording, treatment claims, images, suitability context and any specialist title. The practice should also check current CAP, ASA, platform and finance-promotion requirements that apply to the channel and offer.

They may be usable when the clinic has valid consent, genuine and representative material, and evidence for the objective claim being made. Images must not be edited in a way that exaggerates the result. Whitening, shade-change, comparison and price claims need particular care and should pass the practice's advertising review before publication.

Report by treatment where reliable data exists: qualified enquiries, answered calls, contact speed, booked assessments, attendance and clinic-recorded progression. Keep marketing attribution separate from clinical suitability. Phone privacy choices, manual bookings, cross-device journeys and practice-management limitations mean no report should claim perfect attribution.