What period does this campaign report cover?
The report covers 1–31 August 2026, a complete calendar month of 31 days.
Private dental practice · Private dentistry
Dental Search conversions at £9.59 each
Explore Bristol Dent's August 2026 dental Search campaign: 94 recorded actions, including five forms. See the work, spend and limits behind the figures.
1–31 August 2026 · One Google Search campaign · GBP
Google Ads report reviewed 13 September 2026. Tracked actions, not confirmed bookings.
- Lead-form submissions
- 5
- Ad spend
- £901.82
- Reported cost per action
- £9.59
- Total recorded conversions
- 94
The result
A closer look at the response.
The treatment Search campaign recorded approximately 71 Calls from Smart Campaign Ads signals, 18 calls-from-ads conversions and five lead-form submissions. Google Ads reports fractional attribution, with 94.01 conversions in the refreshed total; the headline and breakdown are rounded. The £9.59 figure uses advertising spend divided by the underlying conversion total.
| Action type | Recorded count |
|---|---|
| Calls from Smart Campaign Ads signals | 71 |
| Calls from ads | 18 |
| Lead-form submissions | 5 |
| Total | 94 |
Google Ads actions have not been reconciled to unique enquiries or the practice's confirmed bookings. Smart Calls and the separate phone-calls reporting column are different measures. These figures do not establish answered calls, patient numbers or revenue.
For your clinic
The practical takeaway.
For a dental practice, a clear call or form route is essential. Pair treatment-led advertising with landing pages that help prospective patients take that next step.
Understand the difference between action cost and patient costReporting dates and measurement
Source: Google Ads report read 13 September 2026, covering 1–31 August 2026. Scope: one google search campaign. This is a complete calendar month of 31 days.
Reported cost per action is advertising spend divided by the recorded conversion-action total, rounded to two decimal places. Action counts are rounded for readability; calculations use the underlying attributed total. Ad spend excludes management fees. The report measures Google Ads conversion actions.
Rechecked against Google Ads on 13 September 2026. The platform reports 94.01 attributed conversions, £901.82 spend and 667 clicks. This supports the rounded 94-action headline and £9.59 cost per conversion.
The adjacent July window recorded approximately 62 Search conversions from £677.84 and 505 clicks. Both windows contain 31 days, but August spend was higher and the action mix included five form submissions. These figures are context, not proof of incremental patient growth or a controlled comparison.
These selected campaigns show the activity recorded for each clinic during the reporting period. The action breakdown and attribution settings explain how the results are measured.
Campaign questions
Campaign questions, answered.
What does a recorded action mean?
The campaign counts Smart Calls signals, calls-from-ads conversions and lead-form submissions. The breakdown above keeps those measures separate; the total is not a count of individual patients.
Does the report show confirmed patients or revenue?
No. The report does not claim a number of unique patients, booked consultations, treatments, revenue or return on investment. Tracking and attribution settings affect the recorded action total.
For clinic owners comparing agencies
What this dental campaign can help you assess.
Bristol Dent's August 2026 Search report separates five lead-form submissions from approximately 71 Smart Calls signals and 18 calls-from-ads conversions. The £901.82 advertising spend and £9.59 reported cost per action describe that campaign period. They do not establish the cost of acquiring a patient.
Bring these questions to your clinic discussion.
- Which dental treatments and locations need more relevant enquiries?
- Can your team identify answered calls, valid enquiries and booked consultations separately?
- Does the treatment page explain the service and give people a clear route to the practice?
Explore dental marketing services or talk about your clinic. We will review your priorities and discuss the appropriate scope.
Content reviewed 27 October 2026. The original project and campaign reporting periods remain as stated above.
What is your advertising actually producing?
Start with a free external audit. We can then discuss which campaign and booking evidence would help answer your clinic’s questions.