Choose your marketing partner with clearer evidence.

Seven questions for a more useful conversation.

1. Start with a clinic like yours

   Look for a relevant treatment, location and patient journey. A specialist consultation campaign may teach you about enquiry handling, while a skin-clinic story may be more useful for understanding an agency’s day-to-day support. Ask what transfers to your clinic and what the proposed team would adapt.

2. Read the review in its original context

   Check who is speaking, their role, the date and the source. A review about responsive communication tells you something useful about service. A client’s account of reaching a revenue target tells you about their experience. To evaluate the financial result, ask for the reporting period, target value and supporting records.

3. Name the result before comparing it

   Ask whether the headline counts advertising conversions, unique enquiries, booked consultations, attendance or collected revenue. A person can call and submit a form, so two tracked actions may belong to one enquiry. Agree which stage matters to your clinic and how duplicate activity will be reconciled.

4. Compare matching periods and costs

   Look for complete date ranges, the campaign or service included, the advertising spend and the treatment of management fees. Ask about tracking changes and differences in demand or capacity. A clear comparison helps you judge the result in the conditions in which it happened.

5. Connect the work to the result

   Ask what was changed: treatment messaging, targeting, page structure, the contact route or follow-up. Separate the delivery record from the outcome report. Together they show what the team did and what was observed; they also give you practical questions for your own plan.

6. Check the evidence behind AI-search claims

   Ask for the exact question, platform, date, cited page and saved observation. Treat a single answer as a dated example. Look separately at search visibility, relevant visits and enquiries. This gives you a useful record of discovery and commercial progress without assuming that every user sees the same answer.

7. Leave with a measurable first priority

   Choose one constraint to investigate first, such as relevant demand, mobile enquiry access or follow-up ownership. Agree the starting measure, the work, the review date and the person responsible. Use the evidence to shape a specific brief rather than copying another clinic’s headline target.

Put the questions into practice

Three ways to explore our work.

A clinic team’s experience

The Face’s October 2024 recording covers website help, personal communication and working together. Listen to the original account when considering the support you want from your agency.

A dated campaign breakdown

Our specialist healthcare example separates appointment-related actions and call conversions for August 2026. Use the definitions and dates to understand what the campaign report measures.

A website and advertising project

The MediSkin project explains website structure, content and campaign work. It is useful for discussing how a clearer destination and paid search can be planned together.

Explore the case-study library or hear more client experiences.

What helps useful evidence become discoverable in AI search?

Google’s guidance for AI Overviews and AI Mode points to the same foundations as search: accessible pages, useful text, clear internal links and structured data that matches what people can read. A supporting page needs to be indexed and eligible for a search snippet. There is no special AI markup requirement.

For a clinic, a useful evidence page answers a real question, names its source and explains its context. Keep the clinic identity, services and contact information consistent. Give readers a direct route from the explanation to the original material and the relevant service.

Publishing the page is the first step. Measure subsequent discovery and enquiries separately; inclusion in an AI answer remains the platform’s decision.

Read Google’s AI features guidance · Explore ClinicGrower’s AI-search service

Take this short brief to your next meeting.

• Our priority treatment and location are…
• The stage we want to improve is…
• The starting measure and source are…
• The proposed work and owner are…
• We will review progress on…

Bring your questions and your current priorities. We can start with the public website, search presence and route to enquiry, then discuss the evidence needed for a useful growth plan.

Start with a free clinic growth audit