What period does this campaign report cover?
The report covers 1–31 August 2026, a complete calendar month of 31 days.
London surgeon · Specialist private healthcare
42 appointment-related actions from specialist search
A London surgeon’s Google Search campaign recorded 42 appointment-related actions, 45 calls-from-ads conversions and one website-call conversion during August 2026.
1–31 August 2026 · One Google Search campaign · GBP
Google Ads report reviewed 13 September 2026. Tracked actions, not confirmed bookings.
- Appointment-related actions
- 42
- Ad spend
- £2,994.34
- Reported cost per action
- £34.03
- Total recorded conversions
- 88
The result
A closer look at the response.
The Search campaign recorded 42 appointment-related actions, approximately 45 calls-from-ads conversions and one website-call conversion. Google Ads reports fractional attribution; counts here are rounded to whole actions. Advertising spend divided by the underlying conversion total gives £34.03 per recorded conversion.
| Action type | Recorded count |
|---|---|
| Appointment-related actions | 42 |
| Calls from ads | 45 |
| Website call conversions | 1 |
| Total | 88 |
The Book An Appointment label describes a tracked website action, not a verified completed booking. Call conversions do not establish unique or qualified patients. A person may produce more than one action. Secondary engagement actions and the separate Performance Max campaign are excluded.
For your clinic
The practical takeaway.
Specialist searches need a specialist destination: relevant treatment messaging, useful consultation links and a straightforward route to contact the clinic.
Understand the difference between action cost and patient costReporting dates and measurement
Source: Google Ads report read 13 September 2026, covering 1–31 August 2026. Scope: one google search campaign. This is a complete calendar month of 31 days.
Reported cost per action is advertising spend divided by the recorded conversion-action total, rounded to two decimal places. Action counts are rounded for readability; calculations use the underlying attributed total. Ad spend excludes management fees. The report measures Google Ads conversion actions.
The earlier report, read on 2 September, recorded 85 conversions. A fresh Google Ads read on 13 September records approximately 88 for the same August window. Spend and clicks are unchanged. Reporting can revise attributed conversions after the initial read; this is a refreshed historical total, not three newly verified patients.
The adjacent July window recorded 54.34 conversions from £2,981.37 and 1,404 clicks in the same Search campaign. Both windows contain 31 days. The action mix differs, and historical tracking comparability has not been fully established, so these observations do not prove an incremental lift or the effect of any individual change.
These selected campaigns show the activity recorded for each clinic during the reporting period. The action breakdown and attribution settings explain how the results are measured.
Campaign questions
Campaign questions, answered.
What does a recorded action mean?
The campaign counts appointment-related website actions and call conversions. The breakdown above separates each action type; an appointment-related action does not confirm a completed booking.
Does the report show confirmed patients or revenue?
No. The report does not claim a number of unique patients, booked consultations, treatments, revenue or return on investment. Tracking and attribution settings affect the recorded action total.
What is your advertising actually producing?
Start with a free external audit. We can then discuss which campaign and booking evidence would help answer your clinic’s questions.