Reshape the website
The redesign used a medically focused presentation and a clearer structure for the clinic’s treatment information.
Skin, laser and aesthetics · Project profile
A clearer treatment journey, ready for paid search
Skin and aesthetics clinic. A skin and aesthetics website restructured around its treatments, with a simpler sitemap, cleaner content flow and coordinated Google Ads preparation.
Reviewed 7 September 2026 · ClinicGrower team
The focus
Make the treatment easy to find. Make the next step clear.
- Website layout and content-flow redesign
- Sitemap organisation and duplicate-page cleanup
- Google Ads preparation and campaign work
What the work involved
The approach.
Remove competing pages
Sitemap reorganisation and duplicate-page cleanup simplified the content structure before the next stage of campaign work.
Prepare the advertising
Google Ads preparation and campaign support followed the website work, connecting the advertising plan with its destination.
For your clinic
What makes the approach work.
Before paying for more traffic, check whether people can find the relevant treatment, understand the next step and contact your clinic without unnecessary effort.
Case-study questions
What clinic owners usually want to know.
What did ClinicGrower work on in this project?
The recorded scope covered website layout and content-flow redesign, sitemap organisation and duplicate-page cleanup, Google Ads preparation and campaign work.
What can another clinic learn from this case study?
Before paying for more traffic, check whether people can find the relevant treatment, understand the next step and contact your clinic without unnecessary effort.
Why is the clinic anonymous?
The project is described without publishing the clinic's identity. Contextual imagery is labelled clearly and no result is attributed beyond the evidence explained on this page.
Based on retained project material. Project profiles describe delivered work; campaign results include their own reporting dates and measurement notes.
Start with your clinic’s priorities.
See which part of your marketing and enquiry journey deserves attention first.