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MediSkin
Improvement in Conversions of Over 205%
MediSkin, a leading aesthetics clinic, needed a complete website overhaul due to layout issues and poor content flow. We created a modern, user-friendly site with a medical feel. Post-redesign, our PPC campaigns delivered impressive CPC and CPA results. This case study highlights our successful collaboration and the exceptional outcomes achieved.
Client Background
MediSkin is a reputable advanced aesthetics, skin, and laser clinic that offers a wide range of cosmetic treatments. Their commitment to innovation and excellence has positioned them as a trusted destination for aesthetic enhancements.
Challenges
Outdated Website
The existing website was outdated, featured a cluttered layout, lacked content flow, and failed to convey a medical aesthetic.
PPC Campaigns
Following the website redesign, MediSkin aimed to launch PPC campaigns to increase online visibility and attract potential clients.
Sitemap and Duplicated Pages
The site had a disorganised sitemap structure, which impacted SEO performance. Additionally, duplicated pages created confusion among users and search engines.
Strategy & Implementation
Website Redesign
We initiated a comprehensive website redesign, focusing on a clean and modern design that reflected the clinic’s medical ethos. The layout was restructured for improved content flow and user experience.
Sitemap Cleanup
We reorganised the sitemap structure to make it SEO-friendly, ensuring that search engines could crawl and index the website efficiently. Duplicate pages were identified and eliminated.
Content Optimisation
We worked closely with the client to refine and optimise website content, ensuring it accurately portrayed MediSkin’s offerings and expertise in advanced aesthetics.
PPC Campaigns
After the website overhaul, we launched PPC campaigns to increase online visibility and drive potential clients to the clinic. Extensive keyword research, ad creation, and bid management were part of our PPC strategy.
PPC Campaign Results
The PPC campaigns we ran for MediSkin achieved outstanding results over the period from January to May 2024. The graph illustrates the overall growth percentage month by month.
Clicks
We saw a steady increase in clicks, from January to May, reflecting a growth rate of over 160%.
Conversions
The number of conversions also rose significantly, from January to May, marking an improvement of over 205%.
Cost per Conversion (CPA)
The cost per conversion improved remarkably and decreased by 170% from January to May, demonstrating the increasing efficiency of the campaigns.
These metrics demonstrated the efficiency and effectiveness of the campaigns in attracting potential clients, significantly enhancing MediSkin’s online presence.
Project Outcome
As a clinic owner, I have worked with so many marketing agencies and spent an eye watering amount of money on very mediocre results. I have been working with max and his wonderful team for a couple of months now and can honestly say, I feel like I am their only client. I have felt guided and looked after with these guys whilst they worked on my website and got me ready to go live with google advertising. We have had team calls as well as a WhatsApp group and had almost daily interaction working together to get my marketing right. Leap digital are truly a breath of fresh air. Thank you Max and the team.
Founder | MediSkin
Modern Website
The redesigned website provided MediSkin with a contemporary and medically-focused online platform, enhancing their image as an advanced aesthetics clinic.
Sitemap Improvement
The restructured sitemap and elimination of duplicate pages improved the website’s SEO performance, resulting in better search engine rankings.
PPC Success
The PPC campaigns achieved outstanding results, with a CPC of £0.70 and an average CPA of £24. These metrics demonstrated the efficiency and effectiveness of the campaigns in attracting potential clients.
Client Satisfaction
MediSkin was extremely pleased with the website redesign and PPC campaign outcomes, as they contributed to increased visibility, enhanced user experience, and a notable influx of new clients.
Conclusion
Our collaboration with MediSkin led to the transformation of their outdated website into a modern, medically-oriented platform that accurately represented their advanced aesthetics services.
The website redesign, sitemap cleanup, and content optimisation not only improved the user experience but also enhanced SEO performance. The subsequent success of the PPC campaigns, with impressive CPC and CPA results, underscored our agency’s ability to effectively promote the clinic’s services and attract new clients.
Overall, our comprehensive approach helped MediSkin establish itself as a prominent player in the aesthetics and skincare industry.
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