Build trust before a surgical decision.

Start with your procedures and consultation capacity, your available capacity and the route from enquiry to appointment. Our free external audit identifies visible gaps. A deeper diagnostic can then review connected campaign and clinic evidence before recommending a programme.

Neither is an automatic starting point. We first check whether people can find the right service, trust the information and reach your team. An existing website may need focused improvements. More advertising is useful only when the destination, capacity and follow-up can support it.

Monthly programmes start at £995 plus VAT, with a £495 plus VAT implementation fee. Advertising spend is separate. We agree the services, responsibilities and terms before work starts. The pricing page explains the available programmes and the optional £395 plus VAT diagnostic.

Set the budget around surgeon consultations, decision time and later treatment capacity, the cost of delivering care and the evidence available from previous enquiries. Allow for a longer assessment and decision journey. A low-cost enquiry is not evidence of a suitable consultation or a surgery booking, so review mature enquiry cohorts before scaling. Agency fees and advertising spend are separate. There is no universal percentage of revenue or fixed advertising minimum that fits every clinic. Start with a defined test, an affordable limit and a review date.

Ask the agency to explain how it would market individual procedures, surgeon expertise and consultation access, what your team must approve, and how it would measure progress. Request dated evidence with spend, action definitions and limitations. Confirm account ownership, access, reporting, fees, exclusions and handover terms in writing. Clinic Grower provides UK clinic marketing support; compare our published programme scope and case studies with your actual requirements rather than treating a headline result as a forecast.

Look for a mismatch between the procedure searched, the surgeon information shown and the consultation route. Separate slow administrative follow-up from a person making a considered decision or being unsuitable for treatment. Use the same enquiry cohort to compare contact, booking and attendance. Advertising-platform conversions alone cannot identify which stage needs fixing.

Publish clear, accessible answers about individual procedures, surgeon expertise and consultation access, with accurate location, contact details, practitioner roles and a practical appointment route. Keep business profiles consistent and allow search crawlers to access the public pages. Use concise answers supported by the full page, genuine evidence and links between related services. Review actual mentions, citations and answer accuracy for the questions your patients ask. Inclusion in ChatGPT, Google, Copilot or other AI and voice answers cannot be guaranteed.

Clinic Grower can scope SEO, Google Ads, Google Business Profile support, website design, social media advertising, reputation management, CRM and enquiry workflow, clinic consultancy, and photography or video. The starting point for a cosmetic surgery clinic is surgeon consultations, decision time and later treatment capacity. We agree which services are needed and which programme or separate project covers them. Not every service or a full website build is included in every monthly programme.

A rhinoplasty page should address facial proportion, possible functional questions, approaches, recovery and revision concerns. A breast surgery page must distinguish augmentation, reduction and uplift, then explain implant or non-implant considerations where relevant. Both need a named surgeon, individual assessment, realistic evidence, risks and aftercare, but the patient questions and consultation pathway are not interchangeable.

The coordinator can confirm the procedure being researched, age, preferred clinic, contact preference, previous contact with the clinic and practical readiness for a consultation. They can collect questions for the surgical team. Medical history, psychological suitability, procedure recommendations, risks and predicted outcomes must move to the clinician-led assessment rather than a marketing qualification script.

Name the surgeon, link to their current GMC record and describe qualifications, registration and procedure experience precisely. Identify the operating provider and aftercare arrangement. If a specialist registration, professional membership or certification is relevant, state exactly what it is and let the patient verify it. Avoid unsupported labels such as best, leading or world class.

Only when the clinic has valid consent, genuine images and evidence supporting the comparison. Lighting, posture, camera position, timing, garments and editing can all change the impression. Add useful context, avoid implying a typical or guaranteed result and route every image through the clinic's clinical and advertising approval process before publication.

Give each qualified enquiry a human owner and send information that matches the procedure and questions the person selected. Contact should be consented, spaced, useful and easy to stop. Good nurturing clarifies the surgeon, consultation, recovery and aftercare. It does not treat silence as permission for frequent calls or use discounts to manufacture urgency.

Potentially, but the promotion needs a separate review against the clinic's current lender or credit-broker arrangement and applicable FCA rules. Required cost, APR, eligibility and broker information must be clear and prominent when triggered. Finance must not imply guaranteed approval, hide the full procedure cost or pressure someone into surgery.