Build around treatment intent
Paid-search restructuring sat alongside SEO and content development. Account change history records work around skin treatments, consultations and functional medicine.
Wellness and aesthetics · Campaign case study
169 treatment-form conversions for The HVN
The HVN. Treatment-led Google Ads recorded 169 enquiry-form conversions over 90 days. The Aesthetic Clinic ad group recorded 95 conversions at an average advertising cost below £60.
Reviewed 8 September 2026 · ClinicGrower team
7 February–7 May 2026 · Google Ads
Treatment interest, with a clear route to enquire.
The HVN’s treatment enquiry form recorded 169 conversions in the selected 90-day report. The Aesthetic Clinic ad group paired non-surgical face and body advertising with a dedicated treatment landing page.
- 169
- Recorded treatment-form conversions
- 95
- Aesthetic Clinic ad-group conversions
- Below £60
- Average ad cost per ad-group conversion
Form and ad-group figures overlap. Google Ads conversions are tracked actions, not unique patients or confirmed bookings.
Reporting dates and measurement
Source: The HVN’s retained Google Ads “30+90_day_ reports.xlsx”, reviewed 8 September 2026. The 169 figure is the All conversions count for “Treatment.the-hvn | Enquire Now | Form Submit”, labelled Primary in the export. The 95 figure and cost use the Aesthetic Clinic ad-group Conversions column. These measures must not be added together.
The selected reporting window is 7 February–7 May 2026. Cost excludes agency fees. Brand traffic is included. These results do not establish patient numbers, treatment revenue or the isolated effect of SEO, website work or a particular campaign change. Results vary by clinic, treatment, budget and follow-up.
The focus
Connect a distinctive clinic with people searching for its treatments.
- Paid-search campaign restructuring
- SEO and content development
- Website performance, navigation and enquiry-journey improvements
What the work involved
The approach.
Improve the destination
Website performance and navigation work formed part of the project, together with changes to the lead-capture journey.
Keep the clinic recognisable
The HVN’s treatment environment and wellness identity give visitors context for the services they are considering, connecting the online enquiry journey with the clinic experience.
For your clinic
What makes the approach work.
Build the campaign around the treatments people are searching for, then give each visitor a relevant landing page and a clear route to contact the clinic.
Case-study questions
What clinic owners usually want to know.
What did ClinicGrower work on in this project?
The recorded scope covered paid-search campaign restructuring, SEO and content development, website performance, navigation and enquiry-journey improvements.
What can another clinic learn from this case study?
Build the campaign around the treatments people are searching for, then give each visitor a relevant landing page and a clear route to contact the clinic.
Do these figures represent patients or confirmed bookings?
No. They are recorded Google Ads actions within the stated reporting period. Form and ad-group measures overlap, and the report does not establish unique patients, consultations or treatment sales.
Based on retained project material. Project profiles describe delivered work; campaign results include their own reporting dates and measurement notes.
Start with your clinic’s priorities.
See which part of your marketing and enquiry journey deserves attention first.