Choose an appropriate treatment offer
The clinic’s treatment menu is not automatically a list of services that can be advertised in the same way. We begin with an approved offer, the intended audience, capacity and current platform requirements. The clinic approves clinical content and the evidence behind its claims.
The destination should explain the consultation, practitioner and practical next step. Campaign planning must account for applicable advertising restrictions. A general clinic campaign should not be used to disguise a prohibited promotion.
Match search intent to the consultation page
Treatment, concern and device searches can bring different expectations. We group campaigns so the ad promise and landing page make sense together, with targeting based on the clinic’s actual reach. Search-term review helps identify irrelevant or poorly matched demand.
A page should explain the service beyond a promotional headline. Accurate practitioner information, genuine clinic imagery, clear location details and a suitable enquiry route help visitors make a considered decision. We review the mobile journey before recommending more traffic.
Keep consultation quality visible
A form submission is only the first recorded stage. Where clinic records support it, reporting follows successful contact, consultation booking and attendance for the same enquiry group. Brand traffic and returning patients should be identifiable when judging new demand.
A lower cost per platform conversion can be misleading if the action definition changes or the clinic receives less relevant enquiries. We record what counts, which period is measured and whether actions may overlap. Revenue or patient totals are reported only when the underlying records establish them.
Agree budget, ownership and review criteria
The proposed scope identifies campaign work, landing-page work, approvals, access and a defined advertising budget. Media spend is separate from agency fees. The clinic’s response owner and consultation availability are part of the plan.
Review the evidence over a suitable period before expanding treatments or geography. Campaign changes can address search relevance, messages, destinations and conversion signals. Increasing spend is a decision supported by the clinic’s capacity and outcomes, not a default response to every problem.
A dated example with clear definitions
The HVN’s retained Google Ads report recorded 169 treatment-form conversions for 7 February–7 May 2026. The Aesthetic Clinic ad group recorded 95 conversions with average advertising cost below £60. Paid-search, SEO and website work formed part of the project.
Reviewed 8 September 2026. Form and ad-group measures overlap and must not be added. Brand traffic is included. No unique patient, booking or revenue total is established.
Prepare for a useful campaign conversation
Bring your priority treatments, current appointment capacity and the questions your team receives most often. We can begin with a free external growth audit. Any connected account review, campaign management, landing-page work or wider programme is agreed in scope before delivery.
Compare programme scope and pricing, explore sector marketing support and review the search foundations alongside paid campaigns.
Relevant references: Google Ads healthcare policy and ASA guidance on cosmetic interventions.
Before you choose
Your questions, answered.
Can every aesthetic treatment be promoted through Google Ads?
No. Eligibility depends on the treatment, claims, targeting, destination and current advertising rules. We review the proposed offer against applicable platform and UK guidance, and the clinic approves its clinical content. Campaign planning must respect those restrictions.
What advertising budget do we need?
There is no single budget that suits every clinic. The proposal should account for the selected service, geography, competition, landing page and capacity. Agree an affordable test limit and a review point. Advertising spend is separate from agency fees.
Will you guarantee a number of bookings?
No. Booking outcomes depend on demand, competition, the offer, clinical suitability and the clinic’s response and availability. We define the work and report the evidence, distinguishing advertising actions from confirmed appointments.
Can PPC work alongside SEO?
Yes. Paid campaigns and organic search can share useful service information and enquiry measurement while retaining separate budgets and reporting. Their contribution should be assessed over appropriate periods and against the clinic’s priorities.