Define the audit boundary
Record the website, locations, services and period being assessed. Separate a public website review from authenticated analytics, Business Profile and CRM work. A report should state which evidence was available and which conclusions remain unverified.
Create an inventory of important pages and the questions they answer. Include the homepage, treatment and location pages, supporting guides and the enquiry route. Keep historical URLs where a migration has taken place.
Check access, intent and evidence
Verify responses, indexing controls, canonical URLs and internal destinations. Compare each important page with its intended query group. Inspect whether its information is accurate, attributable and useful to a prospective patient.
Look for overlapping purposes before recommending more pages. Check named claims and dates against their sources. A missing source cannot be repaired by adding an impressive-looking statistic.
Prioritise a fix that can be verified
Record the observed fault, affected URLs, intended correction, owner and test. An inaccessible enquiry route warrants a different priority from a long title. Consider how many visitors or pages are affected and whether a safe rollback exists.
Test changes in an isolated environment where possible, then inspect the published destination. For forms, verify an accepted receipt and the correct confirmation behaviour without generating uncontrolled duplicate enquiries.
Close the work with evidence
A completed task includes saved public output or a verified destination record. A successful upload or click alone is not the result. Preserve the baseline and release date for later comparison.
Search-engine processing takes time and may not follow the publication date immediately. Record remaining provider-controlled steps separately. Use the linked measurement and technical guides to continue the review without repeating the whole audit unnecessarily.